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How to have a "banner" year
Sign Marketing Group, a subsidiary of Western Broadcasting Company (WBC), has developed a unique sales and marketing concept which is helping media and print companies get incremental dollars from current and new potential customers.
In a very competitive market, WBC recognized the need to broaden and diversify it core business. The goal was to develop a new profit center that would enhance the core business and also increase sales.
After analyzing several options, it was determined that the multi-million dollar sign market was the most viable candidate. Thus, the first Sign Pro was created in April, 1990 as an "instant sign" company to serve the community.
Through the development of Sign Pro in combination with media and print companies Sign Pro has been strategically positioned as part of growing multi media companies.
Since inception, Sign Pro has increased its market base of new customers and allow media and print companies to get incremental dollars from current clients.
Rapid Success
Ownership and management of WBC's attribute Sign Pro's quick success directly to offering a product that has synergy with their core product. Signage and media. Signage and printing. All media and printing customers buy signage.
Across the Country
In 1992 Sign Marketing Group introduced the concept to media and eventually print companies across the nation. Today, Sign Pro/Sign Power is in over 145 markets in the US and Canada. All Sign Pro and Sign Powers are independently owned.
Quality Product, Quick Turnaround
Because of rapid advances in the world of computer technology, the sign making process has become faster, easier and less expensive than it was in the recent past. Sign Pro shops are set-up with state-of-the-art computer equipment that not only generates the vinyl lettering and image, but is a powerful design tool by itself. The actual vinyl product has an adhesive backing which adheres to most materials (wood, metal, plastic, glass, banner material, etc.). Every business in your market is a potential sign customer. Sales opportunities are unlimited.
Here to Stay
Instant sign shops have been in existence for 17 years. The industry has enjoyed rapid and successful growth. While there are over eleven major sign franchises across the country, only Sign Pro "non-franchise" shops are exclusive to media and print shop ownership.
Because of their affiliation with media and print companies, Sign Pro shops have a built in sales advantage. Typically, a major percentage of a Sign Pro's business in the first six months of operation is generated from current customers. Since the print sales personnel are already out calling on accounts, it is quite easy for them to mention that the company offers sign products as well. Signage is a product that all businesses utilize.
How can your Media/Print company "Cash In" on this new idea?
Simple. Call the Sign Marketing Group. We have the experience and the expertise to get a Sign Pro to work for your print company quickly and smoothly.
Sign Marketing Group offers exclusive territory and charges a one time start-up consulting fee. After that, there are no on-going franchise fees. Sign Marketing Group provides extensive training program. A complete operations manual with daily, weekly and monthly procedures is provided. In addition, Sign Marketing Group trainers will consult your sales department on how to sell signage. Extended consulting services are also available to enable your new sign division to grow by providing on-going new ideas and support. Sign Marketing Group training staff is just a phone call away should any questions arise.
The Sign Marketing Group market launch system is a proven, quick and cost effective method for establishing a new sign company as part of your growing multi-media company. Sign Pro, in addition, is designed as a stand alone profit center that can stand on its own. | 
